Boekel's
creativist
I am Isabel Boekel
Your Content Writer
This is me
Hi there! I am Isabel Boekel, a passionate woman with a creative mind, a new-age kid who is in for new adventures. It was the moment when I finished my tourism study I decided to give my creativity
free space and started with writing and making paintings. My purpose in life? Helping people create content and art, all beyond imagination and to build their dreams, and much more.
I am living in the Netherlands in a small village, Alkmaar. Interested in where I am passionate about? A lot! I am an animal-lover, sporter (mountain biking, running, boot camp and horse-riding) and I like to
spend time with friends and family. In the end, I am always creating something, for people or in general for companies. What I like most in creating content is putting my imagination and creativity on paper. I’m a generalist interested in a lot of subjects that match with writing for companies in different sectors. I’m learning by doing and my driving force is my passion.
The start of Boekel's Creativist
After getting experience in my previous jobs I was ready to start my own content service company. I was already a freelancer for a couple of companies but now it’s time to grow and build a real identity. Boekel’s creativist was born in 2022 during my travels through Central America, one of the most beautiful times of my life.
What is a creativist? A creativist is a combination of creative and activist, a person who understands and expresses their life through creative works and motifs; and that’s exactly who I am.
My first blog client was ECHT Makelaars & Taxateurs, an estate agent company in the Netherlands.
Besides that, I need to help society as well with my content skills. For a couple of nature conservation foundations around the world, I make blogs voluntarily.
Biography
In 2016 I finished the tourism university in Amsterdam, the Netherlands. With a lot of skills in hand, like writing skills, communication, and marketing, I started as a content coordinator for Vrij Uit, one of the brands of Thomas Cook, one of the biggest tour operators of our time. It was the first time I could show the world my love for writing and creating by making brochures about the most beautiful holidays for the tourist shops and creating SEO content for the websites.
After that, I was working as the sustainability manager for Corendon, for all of their brands. It was not only a pioneer job to make the company more sustainable but also a real communication job with the responsibility to give my colleagues and clients the best information about our sustainability work and projects. I created all content and blogs for the different websites about sustainability (eq. Corendon Dutch Airlines, Corendon Hotels & Resorts, the Corendon Foundation, and the tour operator Corendon) as well as all the internal information for the intranet. What do you have to think about? Blogs about ”How to make your holiday more sustainable”; How to avoid animal abuse during your holiday; news articles about the awards we won for being a sustainable company, content for the information pages about sustainability for the different parts of the company, internal information to make the colleagues aware about a sustainable workplace.
”What I liked the most about my work for Corendon was combining the visions and projects about sustainability into stories for all of the clients and internal platforms”
For the last few years, I worked as the project leader for a couple of sustainability projects for a municipality in the Netherlands. In that job, I created flyers for the internal sustainability project to make people more aware of their impact on the environment. During Covid, I created blogs about my colleagues to show them their lovely job.
”I like to interview people about their work and see them shine, it’s about the connection of loving what you do”
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while"
- Steve Jobs -
''From the beginning of ECHT, Isabel is writing a lot of blogs for our company about different subjects. Every time she writes with a lot of creativity and enthusiasm. Unfortunately, really (ECHT) good!''
Laurens Slikker
Owner of ECHT Makelaars & Taxateurs
''To accelerate the transition of the system we need to have game-changers, not only changemakers. The game-changers are people that are changing the rules of the game. Isabel is one of them''
Andre Nijhof
Author of the book ''Changing the Game''
''Isabel is passionate and with enthusiasm she writes beautiful blogs about different sustainable and environmental subjects. She knows how to touch her readers''
Matthijs Bol
Projectmanager Adopteer Regenwoud
